Business overview
Todd Gilmore Heating, Air Conditioning, and Electrical has been providing comprehensive maintenance, repair, replacement, and new equipment installation services for heating, air conditioning, refrigeration, duct cleaning, and indoor air quality air systems since 1994. They are committed to providing their customers with the finest quality products, applications, and services at a competitive price. Their primary goal is to develop and maintain long-lasting relationships with their clients. They have an 'A+/AAA' rating at the Better Business Burea, and 95% of their business is repeat customers or referrals.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
28Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Todd Gilmore Heating, Air Conditioning, And Electrical has an estimated digital health score of 28 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Todd Gilmore Heating, Air Conditioning, And Electrical provide?
They provide comprehensive maintenance, repair, replacement, and new equipment installation services for heating, air conditioning, refrigeration, duct cleaning, and indoor air quality air systems. They also service commercial buildings.
How does Todd Gilmore Heating, Air Conditioning, And Electrical differentiate its brand identity, and what unique selling points do they use?
Commitment to customers: The heart of their business
Quality service: Not an accident, but the results of good judgment, sincere effort, and a goal of 100% customer satisfaction
Competitive prices: They maintain low overhead, do not spend much on advertising, and sell the top two highest-rated consumer products on the market at very competitive prices
Rebates and financing: They offer rebates of up to $2,500 and 100% financing is available with low-interest rates
What value proposition does Todd Gilmore Heating, Air Conditioning, And Electrical offer, and how well do they communicate it through their messaging?
Their unique value proposition is their commitment to providing high-quality products and services at a competitive price, and their goal of 100% customer satisfaction. Their messaging is consistent across their website and marketing materials, and they emphasize their experience, expertise, and customer service.
What keywords is Todd Gilmore Heating, Air Conditioning, And Electrical targeting for SEO?
A positive aspect of the content is the repetition of relevant keywords like "heating," "air conditioning," "electrical," "San Gabriel Valley," and "Pasadena." These terms appear prominently in the headers, body text, and contact information, increasing the content's relevance for search engines.
However, the content could improve its keyword optimization by incorporating more long-tail keywords and variations of the primary keywords. For instance, instead of solely using "heating and air conditioning," the content could include phrases like "furnace repair" or "AC maintenance" to cater to more specific search queries.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
Strengths: The business has implemented headings, which helps search engines understand the structure and content of the website. This can improve the website's ranking in search results.
However, weaknesses include the lack of a blog, meta description optimization, responsiveness, rich snippets, robots.txt, and sitemap.xml. These elements are important for SEO as they help search engines crawl and index the website, understand its content, and determine its relevance to search queries.
How is their online presence, including social media profiles?
This business has no online presence, which is a significant weakness. To improve its online visibility, the business should create a Google My Business listing, a Nextdoor listing, and social media pages on Facebook, Instagram, and Pinterest.
However, the business has no social media pages, which limits its ability to reach potential customers and build relationships. Additionally, the business does not have a Google My Business listing, which makes it difficult for potential customers to find the business online. Finally, the business does not have a Nextdoor listing, which could be a valuable way to reach local customers.
In conclusion, Todd Gilmore Heating, Air Conditioning, and Electrical effectively utilizes its marketing elements to achieve its business goals. Their commitment to customer satisfaction, quality service, competitive pricing, and rebates and financing enhances their brand reputation. Their brand messaging consistently emphasizes their expertise and dedication to meeting customer needs. By incorporating additional SEO best practices, such as long-tail keywords, blog content, and a strong online presence, they can further optimize their marketing efforts and reach a wider audience.