Tom's Mechanical Systems
244 Harding St, Grayslake, IL 60030
www.tms-hvac.com
Business overview
Family-owned and operated since 2009, Tom's Mechanical Systems (TMS) is a heating and air conditioning company serving the Lake County, IL area. Owner Tom Brust and his son Tommy are dedicated to providing their clients with detailed explanations of their work and emphasizing the importance of regular maintenance to prevent major issues. TMS offers competitive rates and prides itself on its passion for helping people and providing excellent customer service.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
43Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Tom's Mechanical Systems has an estimated digital health score of 43 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Tom's Mechanical Systems provide?
Tom's Mechanical Systems offers a wide range of heating and air conditioning services, including sales, installation, service, and maintenance. They also offer sump pumps, whole-house humidifiers, and water heaters. Their services are distinguished by the emphasis on personalized explanations, free estimates, 24-hour service, and licensed and fully insured professionals.
How does Tom's Mechanical Systems differentiate its brand identity, and what unique selling points do they use?
Family-owned: TMS is a family-owned and operated business, which contributes to its personal touch and commitment to customer satisfaction.
Personalized service: Tom and Tommy take the time to explain their work to each client, providing personalized advice and options.
Competitive rates: TMS offers competitive rates to make their services accessible to their customers.
Passionate about helping people: Tom and Tommy genuinely care about helping their clients and improving their home comfort.
What value proposition does Tom's Mechanical Systems offer, and how well do they communicate it through their messaging?
Tom's Mechanical Systems emphasizes the following in its brand messaging:
- Personalized explanations and advice to empower clients
- Importance of regular maintenance to prevent major issues
- Commitment to providing excellent customer service
- Competitive rates to make their services accessible
What keywords is Tom's Mechanical Systems targeting for SEO?
The content effectively emphasizes primary keywords like "Tom's Mechanical Systems," "HVAC," and "services" throughout its pages, including the business name in the header and page titles. It also strategically uses secondary keywords such as "heating," "air conditioning," and "Lake County." This consistent keyword usage helps search engines understand the site's relevance for specific search queries.
However, there is room for improvement in optimizing the content for local search. While the content mentions the service area in some pages, it could benefit from including more specific geographical references throughout the text. Additionally, creating dedicated pages for each service area or city within Lake County would enhance the site's visibility for searches related to local HVAC services.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The presence of headings and a robots.txt file is beneficial for search engine optimization. Additionally, having a sitemap.xml ensures that search engines can efficiently crawl and index the website's content. The mobile responsiveness of the website enables optimal user experience and accessibility across different devices, which can positively impact search rankings.
However, the lack of a blog and rich snippets represents missed opportunities to enhance the website's SEO performance. Rich snippets provide additional information about a website's content in search results, making it more appealing and likely to attract clicks. A blog can allow the website to create valuable and informative content that can rank in search results and attract organic traffic.
How is their online presence, including social media profiles?
The business has a strong online presence through its Facebook Business Page, which allows it to engage with potential customers and build its brand reputation.
However, the business lacks a Google My Business Claimed Listing and a Nextdoor listing, which could potentially limit its visibility to local searchers and neighbors. Additionally, the absence of an Instagram and Pinterest Page further limits its reach on popular social media platforms.
In conclusion, Tom's Mechanical Systems effectively utilizes various marketing elements to enhance its brand messaging and online presence. The business's emphasis on personalization, competitive rates, and excellent customer service resonates well with its target audience. The consistent use of relevant keywords and strategic inclusion of location-specific information aids in search engine optimization. However, leveraging additional marketing channels such as a blog, rich snippets, and social media platforms like Google My Business, Instagram, and Pinterest could further strengthen the business's online presence and reach a wider audience.
