Troxell Auto Sales Llc
11585 Cleveland Rd, Creston, OH 44217
www.troxellauto.com
Business overview
Troxell Auto Sales LLC was established in May 2003. They specialize in providing quality, reasonably priced pre-owned vehicles. The owner, Don, has over 40 years of experience in the automobile sector. The dealership's mission is to provide a stress-free and honest car-buying experience, contrasting the negative reputation associated with the used car industry. They value customer satisfaction and their reputation, which is evident in their positive customer reviews.
Their business comes under the category of Automobile - Dealers.
BuzzScore
59Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Troxell Auto Sales Llc has an estimated digital health score of 59 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Troxell Auto Sales Llc provide?
Troxell Auto Sales LLC offers a carefully curated selection of high-quality, pre-owned vehicles. Their inventory encompasses various makes and models, ensuring they cater to diverse customer preferences. The dealership sets itself apart by thoroughly inspecting each vehicle, ensuring its readiness for many years of reliable service and avoiding models known for having problematic areas.
How does Troxell Auto Sales Llc differentiate its brand identity, and what unique selling points do they use?
No Pressure: Provides a relaxed and stress-free car-buying experience, giving customers space to browse without aggressive sales tactics.
Quality and Experience: Prioritizes offering quality vehicles backed by the owner's extensive experience in the industry.
Integrity and Reputation: Values honesty and transparency, as evidenced by their positive customer reviews.
What value proposition does Troxell Auto Sales Llc offer, and how well do they communicate it through their messaging?
Troxell Auto Sales LLC conveys its unique value proposition through its emphasis on quality, integrity, and a relaxed shopping experience. They aim to differentiate themselves from the often-negative perception of the used car industry by prioritizing customer satisfaction and building a strong reputation based on honesty and transparency.
What keywords is Troxell Auto Sales Llc targeting for SEO?
The website content uses the primary keywords "Used Car Dealership" and "Wayne County" effectively throughout the content. It also includes secondary keywords such as "Quality," "Affordable," and "Pre-owned Vehicles" to enhance the relevance for search engines.
However, the website content could benefit from using more specific keywords throughout the text to improve its optimization for local searches. Incorporating location-specific terms like "Creston, OH" or "Wayne County, OH" in relevant sections would help search engines understand the target geographic area and make the website more discoverable for local searches.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
This business has a strong SEO foundation with optimized headings and meta descriptions, as well as the implementation of robots.txt and a sitemap.xml. The responsive design ensures a seamless user experience across different devices.
However, the business may benefit from incorporating rich snippets to enhance the visibility and engagement of its search results. Establishing a blog could provide valuable content and attract organic traffic. Additionally, the lack of information on Google AdWords cost, traffic, keywords, and organic performance makes it difficult to assess the effectiveness of paid and organic search strategies.
How is their online presence, including social media profiles?
The business has a strong online presence with claimed Google My Business and active Facebook and Instagram pages. This provides visibility and easy accessibility for potential customers.
However, the business's social media presence could be improved. Facebook page likes and Instagram followers are low, indicating limited engagement. Additionally, the business is not active on platforms like Nextdoor and Pinterest, missing out on potential audiences and opportunities for brand building.
Troxell Auto Sales LLC's marketing strategy revolves around several key elements: product quality, highlighted by their careful vehicle selection and inspection process; brand identity centered on honesty and transparency, reflected in positive customer reviews; and a customer-centric approach that provides a stress-free buying experience. The website effectively incorporates relevant keywords for SEO optimization, while social media presence and local directory listings enhance visibility. By leveraging these marketing elements, Troxell Auto Sales LLC aims to differentiate itself in the industry and build a strong reputation based on customer satisfaction and a commitment to quality.
