True Mechanical
21 Feldland St, Bohemia, NY 11716
www.truemech.com
Business overview
True Mechanical Corporation is a full-service HVAC company located in Bohemia, NY. They provide a wide range of services for both residential and commercial customers on Long Island. With over three decades of experience in the industry, True Mechanical has been helping home owners stay comfortable year-round.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
52Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
True Mechanical has an estimated digital health score of 52 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does True Mechanical provide?
True Mechanical Corporation offers a full suite of HVAC and indoor air quality services for both residential and commercial customers. Their services include maintenance, repair, and installation of heating and air conditioning systems, as well as geothermal and indoor air quality services. Their technicians are factory-trained and participate in on-going training and education to maintain the highest level of expertise and professionalism. True Mechanical Corporation is fully licensed and insured.
How does True Mechanical differentiate its brand identity, and what unique selling points do they use?
HVAC Experts: True Mechanical Corporation is a full-service HVAC company with over three decades of experience.
Customer Satisfaction: They are committed to providing their customers with the highest quality service and expertise.
Professionalism: Their technicians and installers participate in on-going training and education to maintain the highest level of expertise and professionalism.
Licensed and Insured: True Mechanical Corporation is fully licensed and insured for both Nassau and Suffolk counties.
What value proposition does True Mechanical offer, and how well do they communicate it through their messaging?
True Mechanical Corporation is committed to providing their customers with the highest quality and most technically advanced heating and air conditioning systems available. They are a leader in the HVAC industry and their technicians and installers participate in on-going training and education to maintain the highest level of expertise and professionalism.
What keywords is True Mechanical targeting for SEO?
One strong positive aspect of the content is that it effectively uses the primary keywords "Heating" and "Air Conditioning" throughout the pages. The website content includes these keywords in relevant headings, subheadings, and the body text, which helps search engines understand the main topic of each page.
However, an area that could be improved is the lack of secondary keywords. While the primary keywords are used well, secondary keywords that are related to specific services or areas served could help expand the website's reach. Including terms such as "HVAC repair," "furnace installation," or "Long Island" in the content would target more specific search queries and potentially drive more relevant traffic to the website.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a strong online presence with a blog and responsive website design that enhances user experience. The presence of RobotsTxt and SitemapXml ensures that search engines can easily index and crawl the website.
However, there are some areas where the business can improve its SEO. The lack of headings and meta description optimization indicates that the website may not be fully optimized for search engines, which could impact organic visibility and ranking. Additionally, the absence of rich snippets means that the website may not be as visually appealing in search results, potentially reducing click-through rates.
How is their online presence, including social media profiles?
The business has a Facebook Business Page, which is a strength. Facebook is a widely used social media platform, and having a presence on it allows the business to reach a large audience.
However, the business does not have listings on Google my business, Nextdoor, Instagram, or Pinterest. This is a weakness because it limits the business's online visibility and makes it harder for potential customers to find the business online.
True Mechanical Corporation employs a comprehensive marketing strategy that encompasses various elements to reach its target customers. Their website effectively utilizes primary keywords and maintains brand consistency in messaging. However, the inclusion of secondary keywords could enhance their reach further. The business's social media presence on Facebook is a positive step, but expanding their profiles to platforms like Google My Business, Instagram, Pinterest, and Nextdoor would significantly boost their online visibility and customer accessibility. By implementing these marketing enhancements, True Mechanical Corporation can effectively engage with potential clients and drive more business success.
