Business overview
Verne & Ellsworth Hann, a family-run business operating in Cleveland for over 70 years, offers a wide range of heating, cooling, and plumbing services. Their team of licensed and insured experts has been recognized for their exceptional customer service, integrity, and commitment to providing long-term solutions.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
85Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Verne & Ellsworth Hann has an estimated digital health score of 85 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Verne & Ellsworth Hann provide?
Verne & Ellsworth Hann provides comprehensive heating and cooling services, including heating repair, installation, and maintenance, and air conditioning repair, installation, and maintenance. Their plumbing services cover repairs, replacements, installations, and drain cleaning. Additionally, they offer water heater services, boiler installations and repairs, and air quality solutions.
How does Verne & Ellsworth Hann differentiate its brand identity, and what unique selling points do they use?
Angi Super Service Award and Best of the Heights Award: Recognition for outstanding customer service and quality of work
5 Generations of Hann Family Experience: Deep-rooted family legacy and expertise in the industry
Licensed and Insured Technicians: Assurance of professional qualifications and reliability
Proudly Serving Northeast Ohio: Established presence and commitment to serving the local community
What value proposition does Verne & Ellsworth Hann offer, and how well do they communicate it through their messaging?
Verne & Ellsworth Hann emphasizes their long-standing family experience, commitment to integrity and professionalism, and dedication to providing the highest quality services at honest prices. They aim to be the trusted choice for heating, cooling, and plumbing needs in Northeast Ohio, delivering long-term results and exceptional customer satisfaction.
What keywords is Verne & Ellsworth Hann targeting for SEO?
The website effectively uses keywords in the page titles, headings, and throughout the content. The use of keywords is both natural and relevant, which is likely to enhance the website's search engine ranking.
However, the website could improve the placement of keywords in the beginning of headings and paragraphs to make them more impactful. Additionally, using long-tail keywords and synonyms would help target users with specific search queries. By implementing these improvements, the website can further strengthen its SEO efforts.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has an established online presence with a blog, optimized headings, meta descriptions, and rich snippets. It adheres to technical SEO best practices with a robots.txt file and sitemap.xml, ensuring crawlability and indexability. Additionally, the use of responsive design enhances user experience across various devices. These factors contribute to improved organic visibility and user engagement.
However, the analysis does not provide insights into the business's Google AdWords cost, traffic, or organic keywords. Without this data, it is difficult to assess the effectiveness of their paid advertising campaigns and organic search performance. Further evaluation of these metrics would provide additional context to identify areas for improvement in SEO strategy.
How is their online presence, including social media profiles?
Strengths: The business has a strong online presence with active pages on Facebook and Instagram. These platforms allow for direct communication with potential customers and provide opportunities for lead generation and customer engagement. The business has also claimed its Facebook Business Page, which helps increase its visibility within the platform and provides access to additional features.
However, the business lacks presence on other popular social media platforms such as Pinterest and Nextdoor. Additionally, it has not claimed its Google My Business listing, which can negatively impact local search results and limit the business's visibility within Google Maps and Search.
In conclusion, Verne & Ellsworth Hann's marketing strategy encompasses a focus on customer service excellence, highlighting their family heritage and long-term commitment. They effectively utilize keywords for SEO optimization, maintaining a strong online presence with optimized headings and meta descriptions. While the business has a presence on Facebook and Instagram, it could enhance its social media reach by establishing accounts on additional platforms. By embracing these marketing elements, Verne & Ellsworth Hann effectively positions itself as a trusted provider of heating, cooling, and plumbing services, ensuring long-term customer satisfaction and a strong online reputation.