Business overview
Established in 1989, Volkswagen of Boardman is the largest and solely owned family-run Volkswagen dealer in the Mahoning Valley. Striving to deliver an exceptional purchase and ownership experience to every customer, they emphasize the principle of "You Come First!" and aim to establish lifelong relationships with their patrons. Recognized as DealerRater.com's Ohio Dealer of the Year for the last two consecutive years, the dealership is committed to providing unparalleled customer service, friendliness, and an overall positive experience. Volkswagen of Boardman sets itself apart through its family-oriented approach to business and unwavering dedication to customer satisfaction.
Their business comes under the category of Automobile - Dealers.
BuzzScore
66Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Volkswagen Of Boardman has an estimated digital health score of 66 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Volkswagen Of Boardman provide?
Volkswagen of Boardman offers the full range of new, used, certified pre-owned, and vehicles under $20K. They also provide exceptional service and parts specials, ensuring customers receive optimal value for their vehicle's maintenance.
How does Volkswagen Of Boardman differentiate its brand identity, and what unique selling points do they use?
Family-owned: Being the only family-owned Volkswagen dealer in the Mahoning Valley, Volkswagen of Boardman prides itself on its family-oriented approach to business, fostering a sense of community and personalized service.
Exceptional service: Volkswagen of Boardman consistently delivers exceptional service, as evidenced by their recognition as DealerRater.com's Ohio Dealer of the Year for the past two years. Their dedication to customer satisfaction, friendliness, and overall experience sets them apart in the industry.
Community involvement: Established in 1989, Volkswagen of Boardman has been proudly serving the Mahoning Valley community for over three decades. Their long-standing presence and commitment to the community have fostered strong relationships and a deep understanding of the local market.
Customer-centric: The dealership prioritizes customer satisfaction and strives to make every customer feel valued and part of their family. This customer-centric approach is reflected in their commitment to unparalleled service and the pursuit of lifelong customer relationships.
What value proposition does Volkswagen Of Boardman offer, and how well do they communicate it through their messaging?
Volkswagen of Boardman presents itself as a customer-focused dealership that goes above and beyond to provide an exceptional car-buying and ownership experience. Their consistent message of "You Come First!" underscores their commitment to building long-term relationships with their patrons. Through unparalleled service, friendliness, and an overall positive customer experience, Volkswagen of Boardman aims to establish itself as the go-to Volkswagen dealer in the Mahoning Valley.
What keywords is Volkswagen Of Boardman targeting for SEO?
The website content focuses on the dealership's location, services, and customer-centric approach. The primary keyword is likely "Volkswagen of Boardman," which is consistently mentioned throughout the content. The secondary keywords could include "Sales," "Service," "Youngstown," and "Mahoning Valley." These keywords are used moderately in the content, and they align well with the dealership's target audience.
However, there's an opportunity to enhance the content's SEO by incorporating more specific and long-tail keywords. For instance, including keywords like "Volkswagen dealership near me," "Volkswagen service Youngstown," or "Volkswagen Boardman" would cater to users searching for more specific information related to the dealership's location and services.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
Strengths: The business demonstrates a strong foundation for SEO with its optimized meta descriptions, responsive design, and implementation of robots.txt and sitemap.xml. These measures ensure that search engines can easily crawl and index the website, increasing the visibility of its content.
However, there are some weaknesses that could hinder the website's SEO performance. The absence of a blog and headings indicates a lack of fresh, engaging content that can attract users and improve keyword rankings. Additionally, the absence of rich snippets limits the website's ability to stand out in search results and capture users' attention.
How is their online presence, including social media profiles?
The business has a claimed presence on Google My Business, which boosts its visibility in local search results and improves customer trust. The business is also active on Facebook, allowing it to engage with potential customers and build a community.
However, the business's Facebook page has low likes, indicating limited reach and engagement. The absence of an Instagram page and a Pinterest page further limits the business's social media presence and reach. The lack of a Nextdoor listing also restricts its ability to reach potential customers in local neighborhoods.
In conclusion, Volkswagen of Boardman's marketing strategy revolves around its customer-centric approach, prioritizing exceptional service, friendliness, and an overall positive experience. Through its family-owned business model and community involvement, the dealership fosters a sense of belonging and personalized service. The brand's consistent messaging of "You Come First!" underscores its commitment to building lasting customer relationships and establishes its position as a leader in the Mahoning Valley market.