Wesco 53 Heating & Cooling
188 Cortlandt St, Sleepy Hollow, NY 10591
www.wesco53.com
Business overview
About 20 years ago Ryan Blanco and Krystal Mentele took up the responsibility to create Wesco 53 Heating and Cooling Inc. The business has been family-owned and operated since its inception and they aim to make your home a more comfortable and efficient place to be. With great customer service and integrity, they have gaurunteed to use only the highest quality parts and tools, to respect industry laws and regulations, to keep their team well-trained in the latest HVAC technology and practices, to leave your home more comfortable and efficient than they found it, to deliver top quality customer service, to leave your home as clean as they found it, to never sell you anything you do not need, to provide clear, upfront pricing and honest, forthright advice.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
56Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Wesco 53 Heating & Cooling has an estimated digital health score of 56 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Wesco 53 Heating & Cooling provide?
Wesco 53 Heating & Cooling offers residential HVAC services such as boiler service, AC service, AC coil cleaning, HRV and ERV installation, residential boiler maintenance, AC maintenance, UV light and HVAC ionizer installation, VRF system installation and mini-split installation.
How does Wesco 53 Heating & Cooling differentiate its brand identity, and what unique selling points do they use?
Family-owned and operated: Wesco 53 Heating and Cooling have been a family-owned and operated business for about 2 decades
What value proposition does Wesco 53 Heating & Cooling offer, and how well do they communicate it through their messaging?
Empowerment, Accountability, and Integrity are the three major values that Wesco 53 believes in. They believe in educating their clients and giving them the knowledge to make decisions that will best suit their needs.
They highly value taking responsibility for all that they do and finding ways to work efficiently, while providing world-class experience.
What keywords is Wesco 53 Heating & Cooling targeting for SEO?
The website effectively uses keywords to optimize for search engines. The homepage content includes relevant keywords such as "HVAC," "heating," "cooling," and "Westchester County, NY," making it easy for potential customers to find the business when searching for HVAC services in the area.
However, the content could be improved by incorporating more long-tail keywords. For example, the "Residential HVAC Services" page could include keywords such as "heat pump installation Westchester County" or "ductless mini-split installation Chappaqua" to target specific customer queries and increase the chances of appearing in relevant search results.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business has a solid SEO foundation with the implementation of essential elements such as a blog, optimized headings, meta descriptions, a responsive website, Robots.txt, and a sitemap.xml. These factors contribute to improved search engine visibility and user experience.
However, the business appears to be lacking rich snippets, which can enhance the visibility of search results by providing additional information such as product ratings, reviews, or event details. Additionally, the absence of data on Google AdWords cost, traffic, keywords, organic traffic, and organic cost limits the assessment of the business's paid and organic search performance and potential areas for improvement.
How is their online presence, including social media profiles?
Strengths: The business has a strong online presence, with a Facebook Business Page. This page helps the business connect with potential customers and build relationships with existing customers. The presence on Facebook is a great way to share updates on the business, promote products and services, and engage with customers.
However, the business could improve its online presence by creating listings on Google My Business and Nextdoor. These platforms would allow the business to reach more potential customers and make it easier for customers to find the business online. Additionally, creating an Instagram Page and Pinterest Page would give the business more opportunities to engage with customers and promote its products and services.
Wesco 53 Heating and Cooling Inc. effectively employs various marketing elements to enhance its visibility and customer reach. The website utilizes relevant keywords for SEO, ensuring its discoverability in search results. The blog, optimized headings, and responsive design contribute to user engagement and search engine visibility. However, incorporating long-tail keywords could further optimize search performance. While a Facebook Business Page establishes an online presence, expanding to Google My Business, Nextdoor, Instagram, and Pinterest would broaden their digital footprint. By leveraging these platforms, Wesco 53 can effectively engage with customers, promote their services, and drive business growth.
