Whiteside of St. Clairsville Inc
50714 National Rd, St Clairsville, OH 43950
www.whitesides.com
Business overview
Whiteside has been serving the Ohio Valley with Buick, Chevrolet, and GMC sales, parts and auto repair since 1983. It is a GM-certified dealer and has all GM makes (Buick, Chevrolet, and GMC) under one roof. Whiteside is deeply rooted in the Ohio Valley Community and gives back.
Their business comes under the category of Automobile - Dealers.
BuzzScore
75Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Whiteside of St. Clairsville Inc has an estimated digital health score of 75 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Whiteside of St. Clairsville Inc provide?
The products offered include Buick, Chevrolet, and GMC cars, trucks, and SUVs. They are committed to customer care and service, and they have a team of sales and service professionals who are knowledgeable and friendly and keep flexible hours to meet the specific needs of their customers.
How does Whiteside of St. Clairsville Inc differentiate its brand identity, and what unique selling points do they use?
GM certified dealer: Access to an extensive inventory of all GM makes and models
Ohio Valley Community: Deeply rooted in the Ohio Valley Community
GM Certified Service: Highly trained service technicians
Business Elite Dealer: Exclusive Chevy and GMC Business Elite Dealer in the Ohio Valley
What value proposition does Whiteside of St. Clairsville Inc offer, and how well do they communicate it through their messaging?
Whiteside of St. Clairsville Inc. is dedicated to its customers and its community. They offer a variety of services and products and are committed to providing quality service at a reasonable cost.
What keywords is Whiteside of St. Clairsville Inc targeting for SEO?
The content effectively utilizes the primary keyword "Whiteside of St. Clairsville Inc." in the page title, headings, and throughout the body text, ensuring that the search engine can easily identify the website's relevance to queries related to the business. The inclusion of location-specific keywords such as "St. Clairsville, OH" enhances the visibility for local searches.
However, there's room for improvement in incorporating specific model names and keywords related to the vehicles offered. Explicitly mentioning popular Buick, Chevrolet, and GMC models in page content and headings could strengthen the website's relevance for users searching for those particular vehicles.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The site has a responsive design, which makes it easy to access from any device. Rich snippets are used, providing additional information about the site in search results. Meta descriptions are optimized, providing concise summaries of the site's content. The presence of a RobotsTxt file and a SitemapXml enhances the site's visibility to search engines.
However, the site lacks a blog, which would provide fresh content and opportunities for keyword optimization. Headings are not utilized, reducing the site's organization and scannability.
How is their online presence, including social media profiles?
The business has a strong presence on Facebook, with a high number of page likes. It also has accounts on Instagram, Pinterest, and Google My Business, which demonstrates a commitment to reaching customers on various platforms.
However, the business appears to have neglected Nextdoor, which limits its reach in local communities. Additionally, the low number of followers on Instagram indicates a need for improvement in its Instagram marketing strategy.
In conclusion, Whiteside of St. Clairsville Inc. employs a multifaceted marketing strategy that leverages a GM certification, knowledgeable sales and service teams, and a dedication to its community. Through its strong brand messaging and consistency across multiple platforms, including Facebook, Instagram, Pinterest, and Google My Business, the dealership effectively connects with potential customers. However, to further enhance its online presence, the business should consider incorporating specific model names into its content, establishing a blog for fresh content and keyword optimization, and expanding its reach on Nextdoor. By leveraging these additional marketing elements, Whiteside can strengthen its online visibility and drive more leads and sales.
