Business overview
Wyoming Automotive is an automotive repair and maintenance establishment located in Wyoming, Ohio. It was founded in October 1978 by Mark Heck and has since been built up and expanded into a 9 bay automotive service shop. They offer a wide range of services from oil changes to engine repairs and everything in between. Wyoming Automotive is committed to providing high quality repair service at a fair and just price and they stand behind their work with a 36 month/36,000 mile warranty on most repairs.
Their business comes under the category of Automobile - Repairs & Services.
BuzzScore
72Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Wyoming Automotive, Llc has an estimated digital health score of 72 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Wyoming Automotive, Llc provide?
Wyoming Automotive offers a wide range of automotive repair and maintenance services. They are known for their expertise in servicing European and domestic vehicles, cars, trucks, and hybrids. Their services include but are not limited to: AC / Heat Repair, Brakes, Diagnostics, Engines, Heating & Cooling, Oil Changes, Tires / Alignments and Transmissions.
How does Wyoming Automotive, Llc differentiate its brand identity, and what unique selling points do they use?
Expertise: Their team of well-trained staff and certified technicians have expertise in servicing a wide range of vehicles, including European and domestic cars, trucks, and hybrids.
Quality Service: Wyoming Automotive is committed to providing high quality repair service at a fair and just price.
Customer Satisfaction: They prioritize customer satisfaction and offer a 36 month/36,000 mile warranty on most repairs.
Family-Owned: The business has been family-owned and operated for over 40 years, with Mark Heck starting the business in 1978 and his son Matt Heck taking over in 2019.
What value proposition does Wyoming Automotive, Llc offer, and how well do they communicate it through their messaging?
Wyoming Automotive's brand messaging emphasizes their commitment to providing high quality repair service and customer satisfaction. They strive to be the one-stop destination for all automotive services and maintenance needs.
What keywords is Wyoming Automotive, Llc targeting for SEO?
The website content uses "auto repair Wyoming, OH" as the primary keyword effectively. This keyword appears frequently in the content, including the business name and service description. The content also includes secondary keywords like "auto repair," "oil change," "brakes," "diagnostics," "engines," and "warranty," helping target relevant searches.
However, the website can improve its content for SEO by including more long-tail keywords. Long-tail keywords are more specific phrases that users are likely to search for, such as "transmission repair for BMWs in Wyoming, OH." By incorporating long-tail keywords, the website can reach users who are searching for specific solutions, increasing its chances of appearing in search results.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
Strengths: The business has a blog, a properly optimized Meta Description, and a RobotsTxt file in place. The website is also responsive, which ensures a positive user experience across different devices. These factors contribute to the website's search engine visibility and ranking potential.
However, the website lacks headings and Rich snippets, which are key elements for enhancing the visibility and relevance of the content in search engine results. Additionally, the absence of a SitemapXml file may hinder the website's crawl-ability and indexability, potentially limiting its organic search visibility.
How is their online presence, including social media profiles?
This business has a strong online presence with claimed listings on Google My Business and Nextdoor, as well as active Facebook and Instagram business pages. This ensures that customers can easily find and connect with the business online.
However, the business's social media presence is not as strong as it could be. Both the Facebook and Instagram pages have low engagement, indicating that the business may not be actively promoting or engaging with its followers on these platforms. Additionally, the business is not present on Pinterest, which could be a missed opportunity to reach a wider audience.
Wyoming Automotive's marketing strategy incorporates various elements to enhance its visibility and credibility. By utilizing the primary keyword "auto repair Wyoming, OH" and secondary keywords relevant to its services, the website aims to target specific searches. The inclusion of a blog, optimized meta description, and responsive design contributes to the website's SEO ranking potential. Additionally, the business maintains an online presence through social media platforms, but there is room for improvement in engagement and expanding to platforms like Pinterest. By strategically integrating these marketing elements, Wyoming Automotive effectively communicates its commitment to quality service, customer satisfaction, and expertise in automotive repair and maintenance.