Zilka Heating And Cooling
2595 Orchard Lake Rd, Sylvan Lake, MI 48320
www.zilkaheatingcooling.com
Business overview
Zilka Heating and Cooling was founded in 1946 by Ernest Zilka. Since then, this family-run business has been providing state-of-the-art comfort and efficiency for homes and businesses throughout Sylvan Lake. In 1988, Randy and Cindy Forcier took over the business and continued to grow the company by keeping up with the latest technology and treating every customer with respect and care. Today, this third-generation business is in the capable hands of Jeremy Forcier and Jessica Stites.
Their business comes under the category of Heating, Ventilation & Air Conditioning.
BuzzScore
69Out of 100
How sophisticated are they with digital marketing? What is their digital maturity?
Zilka Heating And Cooling has an estimated digital health score of 69 out of 100. This score is based on their online presence, website, social media, digital advertising, SEO, and more. You can get a breakdown of the score and a detailed digital audit in 60 seconds for free by clicking the button below.
What products and services does Zilka Heating And Cooling provide?
Zilka Heating and Cooling offers a wide range of services like HVAC, Air Conditioning, Air Ducts, Air Handlers, Boilers, Ductless Systems, Gas Furnaces, Heat Pumps, Home Automation, Indoor Air Quality, Water Heaters, and Zone Control Systems. They also specialize in Commercial Cooling, Heating Products, Temperature Control, and other services. Their products and services are designed to provide comfort, quality, safety, and 100% satisfaction to their customers.
How does Zilka Heating And Cooling differentiate its brand identity, and what unique selling points do they use?
Zilka Comfort Club: A loyalty program that offers exclusive benefits to its members.
Emergency Service: Provides 24-hour emergency service for your safety and comfort.
30-Point Quality Check: Ensures that every installation meets the highest standards of quality.
Stocking of Quality Parts and Equipment: Guarantees fast service at the lowest possible price.
Professional Staff: Employs well-trained professionals in every aspect of the business.
What value proposition does Zilka Heating And Cooling offer, and how well do they communicate it through their messaging?
Zilka Heating and Cooling is committed to providing comfort, quality, safety, 100% satisfaction, and service second to none. They believe in building lasting relationships with their customers by delivering exceptional service and maintaining the highest standards of professionalism and integrity.
What keywords is Zilka Heating And Cooling targeting for SEO?
The given content effectively uses the keyword "Mitsubishi" throughout, including in the subheadings for Mitsubishi product categories. This helps the website rank higher in search results for queries related to Mitsubishi products.
However, the content could benefit from incorporating long-tail keywords that potential customers might use when searching for HVAC services or products. Including specific location-based keywords, such as "HVAC Sylvan Lake," would also improve the website's local SEO performance.
Are they using search engine optimization (SEO) best practices to improve their website ranking?
The business appears to have a strong SEO foundation, with the use of headings, meta description optimization, responsive design, rich snippets, robots.txt, and a sitemap.xml. These elements help search engines understand and index the website's content effectively.
However, the absence of a blog may limit the website's ability to provide valuable and relevant content to potential customers, which could affect its organic ranking. Additionally, the lack of data on Google AdWords cost, traffic, and keywords hinders the analysis of the business's paid advertising performance and its contribution to overall traffic acquisition.
How is their online presence, including social media profiles?
The business has an active presence on Facebook and Instagram, which are widely used platforms with a large potential audience. This allows the business to connect with a wider customer base, share updates, and promote its products or services. Additionally, the presence across multiple social media platforms provides a diverse range of channels for engaging with customers.
However, the business is not present on several other relevant platforms. The lack of a Google my Business listing may affect local search visibility and the ability to appear in Google Maps results, potentially reducing the business's visibility to customers searching online. Similarly, the absence of a Nextdoor listing may limit the business's ability to target local customers within the platform's community-based network. The lack of a presence on Pinterest may limit the business's reach to audiences that actively use this platform for inspiration and discovery.
Zilka Heating and Cooling effectively employs various marketing elements to enhance its visibility and connect with potential customers. Its SEO foundation, including the use of headings, meta description optimization, and rich snippets, helps search engines index its content. The business leverages social media platforms like Facebook and Instagram to engage with customers and promote its offerings. However, to further strengthen its online presence, expanding to additional platforms like Google My Business and Nextdoor will enhance local visibility and target specific audiences. Additionally, incorporating long-tail keywords into its content and maintaining a blog will provide valuable information, enhancing organic ranking and attracting qualified leads.
