BuzzBoard
Enrich SMB Records with Deep, Accurate Data
Integrates right into your existing stack, to provide uniform, seamless data and insights using hundreds of rich signals.
Mandatory Signals
Business Data
| Signals | Data Type | SF Custom Field Type |
| Business Name | Alphanumeric | Text |
| Website | Alphanumeric | URL |
| Street Address | Alphanumeric | Text |
| City | Alpha | Text |
| State | Alpha | Text |
| Zip/Postal Code | Numeric | Text |
| Country (Subjective) | Alpha | Text |
| Business Phone | Alphanumeric | Phone |
Category Classification
| Signals | Data Type | SF Custom Field Type |
| Category 1 | Alpha | Text/Picklist |
| Category 2 | Alpha | Text |
Contact Information
| Signals | Data Type | SF Custom Field Type |
| First Name | Alpha | Text |
| Last Name | Alpha | Text |
| Title | Alpha | Text |
| Alpha | ||
| LinkedIn Profile URL | Alphanumeric | URL |
Segment Details
| Signals | Data Type | SF Custom Field Type |
| Segment Title | Alpha | Text |
| Segment Description | Alpha | Text |
| Segment Sync Date | Date | Date/Time |
Lead Source
| Signals | Data Type | SF Custom Field Type |
| Lead Source - BuzzBoard | Alpha | Text |
Default Signals
URL Information
| Signals | Data Type | SF Custom Field Type |
| Additional URL | Alphanumeric | URL |
| Domain Age | Numeric | Text |
Category Classification
| Signals | Data Type | SF Custom Field Type |
| SIC (Primary Category) | Numeric | Number |
| SIC (Secondary Category) | Numeric | Number |
| NAICS (Primary Category) | Numeric | Number |
| NAICS (Secondary Category) | Numeric | Number |
Firmographics Information
| Signals | Data Type | SF Custom Field Type |
| No. of Locations | Numeric | Number |
| Employee Count | Range | Text |
| Annual Revenue | Range | Text/Picklist |
Growth Indicators
| Signals | Data Type | SF Custom Field Type |
| Tech Spend/month | Range | Text/Picklist |
| Google Ads Presence | Yes/No | Text |
| Google AdWords Cost | Range | Text |
| Display Ads | Yes/No | Text |
| Facebook Ads | Yes/No | Text |
| Hiring | Yes/No | Text |
| Open Positions | Numeric | Number |
| Toll-free Number | Yes/No | Text |
| iOS App - Listed | Yes/No | Text |
| iOS App - Pagelink | Alphanumeric | URL |
| Android App - Listed | Yes/No | Text |
| Android App - Pagelink | Alphanumeric | URL |
Digital Maturity Signals
| Signals | Data Type | SF Custom Field Type |
| D-score | Numeric | Number |
| Mobile friendly | Alpha | Text |
Social Media Presence
| Signals | Data Type | SF Custom Field Type |
| Facebook Page | Yes/No | Text |
| Facebook URL | Alphanumeric | URL |
| Facebook Likes | Numeric | Number |
| Twitter Page | Alpha | Text |
| Twitter URL | Alphanumeric | URL |
| Twitter Followers | Numeric | Number |
| YouTube Page | Alpha | Text |
| LinkedIn Page | Alpha | Text |
| LinkedIn URL | Alphanumeric | URL |
Infrastructure Robustness
| Signals | Data Type | SF Custom Field Type |
| Caching Enabled | Yes/No | Text |
| File Compression | Yes/No | Text |
| Server Response Time | Alphanumeric | Text |
Commerce Signals
| Signals | Data Type | SF Custom Field Type |
| Ecommerce Platforms | Alphanumeric | Text |
| Online Ordering | Yes/No | Text |
| Reviews | Yes/No | Text |
| Featured Products | Yes/No | Text |
| Promotions | Yes/No | Text |
| Coupons | Yes/No | Text |
| Menu | Yes/No | Text |
| Wishlist | Yes/No | Text |
| Order Tracking | Yes/No | Text |
| Get a quote | Yes/No | Text |
| Reservation | Yes/No | Text |
| Finance | Yes/No | Text |
Local Listings
| Signals | Data Type | SF Custom Field Type |
| HomeAdvisor Listed | Yes/No | Text/Picklist |
| HomeAdvisor - Is Claimed | Alpha | Text |
| HomeAdvisor - Reviews | Numeric | Number |
| HomeAdvisor - Ratings | Numeric | Number |
Composite Scores
| Signals | Data Type | SF Custom Field Type |
| SEO Score | Numeric | Number |
| Social Score | Numeric | Number |
| Advertising Score | Alpha | Text |
| Security Score | Alpha | Text |
Technologies
| Signals | Data Type | SF Custom Field Type |
| Technology - Security | Alphanumeric | Text (255 Char) |
| Technology - Social Media Marketing | Alphanumeric | Text (255 Char) |
Custom Signals
Business Data
| Signals | Data Type | SF Custom Field Type |
| Business Email | Alphanumeric |
Firmographics Information
| Signals | Data Type | SF Custom Field Type |
| PPP Loan Range | range/Alpha | Text |
| Yelp Ads Presence | Yes/No | Text |
| Running Any Ads (Google Ads OR Display Ads OR FB Ads OR Yelp Ads OR Technologies Online Advertising) | Yes/No | Text |
| Page language (Multi Language) | Alpha | Text |
| Multi Currency | Alpha | Text |
| Business Type (Residential/Commercial) | Text | Text/Picklist |
Network security, risk & compliance
| Signals | Data Type | SF Custom Field Type |
| Secure Website | Yes/No | Text |
| Malware Presense | Yes/No | Text |
| Vulnerable Plugins | Yes/No | Text |
| SSL Presence | Yes/No | Text |
| Privacy Policy | Yes/No | Text |
| Page Load Time (In seconds) | Alphanumeric | Text |
| Scheduler | Yes/No | Text |
Local Listings
| Signals | Data Type | SF Custom Field Type |
| GMB Listing Presence | Yes/No | Text |
| GMB Listing URL | Alphanumeric | Text |
| GMB Claimed | Alpha | Number |
| GMB Reviews | Numeric | Text |
| GMB Ratings | Numeric | Text |
| Yelp Listing Presence | Yes/No | Text |
| Yelp Listing URL | Alphanumeric | Text |
| Yelp Claimed | Alpha | Number |
| Yelp Reviews | Numeric | Text |
| Yelp Rating | Numeric | Text |
| YP Listing Presence | Yes/No | Text |
| YP Listing URL | Alphanumeric | Text |
| YP Claimed | Alpha | Text (255 Char) |
Technologies
| Signals | Data Type | SF Custom Field Type |
| Technologies - Communications | Alphanumeric | Text (255 Char) |
| Technologies - HR & Admin | Alphanumeric | Text (255 Char) |
| Technologies - Online Advertising | Alphanumeric | Text (255 Char) |
| Technologies - Online Infrastructure | Alphanumeric | Text (255 Char) |
| Technologies - Sales & Marketing | Alphanumeric | Text (255 Char) |
| Technologies - Analytics | Alphanumeric | Text (255 Char) |
| Technologies - Accounting & Finance | Alphanumeric | Text (255 Char) |
| Technologies - Content | Alphanumeric | Text (255 Char) |
| Technologies - CRM | Alphanumeric | Text (255 Char) |
| Technologies - IT Infrastructure / Productivity | Alphanumeric | Text (255 Char) |
| Technologies - IT Software | Alphanumeric | Text (255 Char) |
| Technologies - Web Creation Tools/Platforms | Alphanumeric | Text (255 Char) |
| Technologies - Support | Alphanumeric | Text (255 Char) |
| Technologies - Other Industry Specific Signals | Alphanumeric | Text |
| Technologies - Field Service Management Software | Alphanumeric | Text |
Commerce Signals
| Signals | Data Type | SF Custom Field Type |
| Ecom Enabled | Yes/No | Text |
| Ecom Ready | Yes/No | Text |
Social Media Presence
| Signals | Data Type | SF Custom Field Type |
| Facebook Rating | Numeric | Text |
| YouTube Page URL | Alphanumeric | Text |
| YouTube Followers | Numeric | Text |
Local Listings
| Signals | Data Type | SF Custom Field Type |
| HomeAdvisor Listing URL | Alphanumeric | Text |
Infrastructure Robustness
| Signals | Data Type | SF Custom Field Type |
| Website CMS | Alphanumeric | Text |
Funding Data
| Signals | Data Type | SF Custom Field Type |
| Date of Funding | Date | Date |
| Type of Funding | Alphanumeric | Text |
| Amount | Numeric | Text |
| Investors | Alphanumeric | Text (255 Char) |
