BuzzBoard’s latest native integration with one of the leading martech platforms, HubSpot, is enabling B2SMB SaaS vendors to scale customer relationships with real-time CRM database enrichment.
SAN FRANCISCO, May 9, 2023 – The company behind the world’s largest B2SMB account intelligence platform, BuzzBoard, recently announced a native integration with HubSpot, a leading CRM platform that powers inbound marketing, sales, and customer service. This alliance comes on the heels of multiple CRM and marketing automation integrations that BuzzBoard has added in the past year, including with PipeDrive and Zendesk. And, BuzzBoard’s long-standing integration with Salesforce remains one of the most sought-after solution pairings for B2SMB solution providers for its multiple, large-scale, custom deployments.
This integration empowers revenue teams using HubSpot to close more deals, faster. BuzzBoard offers rich account intelligence data, including firmographics, technographics and digiographics—thousands of signals based on your prospect’s digital footprint—to support account segmentation, website and email personalization, inbound lead qualification, account scoring, account-based marketing, contextual insights for sales conversions and more. BuzzBoard’s rich account intelligence data enables lead qualification and warmer, more productive, sales conversations.
The BuzzBoard integration with HubSpot lets users expand their active prospecting database while significantly improving their ROI. Following a simple step-by-step authentication process, users map fields between HubSpot and BuzzBoard to complete the integration.
Several broadcasting, media, and technology companies have deployed the integration.These early adopters are now able to more easily and more quickly identify high-potential prospects, nurture customer relationships, optimize their outreach efforts, and enhance outreach personalization.
BuzzBoard is fueled by over 20 years of acquired intelligence on 30+ million small-to-medium businesses to help solution providers deeply understand their customers and build trusted relationships in today’s digital-first selling environment. BuzzBoard’s AI-powered intelligence engine powers account-based marketing and sales performance using its proprietary SMB signal stack and category classification system to identify, segment, and score the accounts with the highest revenue potential. With BuzzBoard account intelligence fueling CRM and marketing automation platforms with ideal customers, demand generation and sales teams now have the insights and recommendations they need to acquire and retain customers with highly personalized interactions at scale.