Accelerating Fintech Growth in the SMB Arena
A guide to how fintech companies are using comprehensive data sources to optimize their prospecting and go-to-market efforts.
Fintech is greatly changing the game for small and medium businesses. While digitization has overall been a top priority for SMBs in recent times, making it one of the strongest differentiators for thriving SMBs, fintech supported business operations has seen unprecedented adoption. As an example, a majority of SMBs (79%) plan to offer contactless services, which is particularly true for those in the consumer goods, retail, and technology industries.
Much of this is made possible by disruptions brought about by fintech companies with solutions catering to niche needs within the SMB space, largely underserved thus far.
What does the broad spectrum of fintech look like, the solutions on offer, and the availability of alternate data sources and technology supplementing the roll out of innovative solutions? From prospecting to assessment to reducing processing friction—the guide covers it all.
In this guide you’ll learn:
To unlock the promise of segmentation and personalization for your sales and marketing teams, start with account intelligence from BuzzBoard—the largest database for B2SMB solution providers to launch hyper-personalized marketing campaigns at scale.