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With over 100,000 marketing agencies in the US alone, trying to find their best-matched small business clients, smarter, ambitious, and tech-savvy agencies are making constant efforts to differentiate themselves by shifting from a transactional, vendor-like mindset to a collaborative, advisory role—to deepen client relationships and drive a greater business impact.
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Consultative Selling in the Digital Marketing Universe

With over 100,000 marketing agencies in the US alone, trying to find their best-matched small business clients.....

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MANIFESTO

Artificial Intelligence and Its Future in Sales and Marketing

Imagine a sales world where AI-driven hyper-personalization and a "data mindset" empower sales reps to nurture leads....

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AI-Driven Hyper-Personalization for Sales Success

Learn how to wield the potent combination of generative AI and the right data foundation to transform interactions....

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The State of B2B CRM Data 2023

How well are you being served by your B2B CRM data provider(s)? The third annual State of CRM Data survey lets you into the ...

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B2SMB Contact Data Sourcing and Enrichment

Learn how BuzzBoard’s multithreaded contact data sourcing and enrichment gives your prospecting database an unparalleled fill ...

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B2SMB Demand Generation Toolkit

This free B2SMB Demand Generation resources toolkit has actionable worksheets that will set you up for success in defining the ...

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Rich Account Data for Inbound Marketing

Thus far, B2B inbound marketing has failed to receive the same ‘data-attention’ both from data vendors and companies alike, ...

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Buyer Need Data Guide

Data and technology makes it possible to estimate prospects’ purchase propensity without a direct interaction with them. This...

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The State of CRM Data 2022

How well are you being served by your CRM data provider(s)? The annual State of CRM Data lets you into the minds of revenue...

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Accelerating Fintech Growth in the SMB Arena

A guide to how fintech companies are using comprehensive data sources to optimize their prospecting and go-to-market efforts...

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Qualify and Score Your SMB Database

Marketers simply cannot tell an SMB prospect from another. An analysis we conducted at BuzzBoard of over one million ...

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Retail SMB eCommerce Trends

The Retail SMB sector consists of 42 categories representing 621,000 SMBs in the US—10 of these are ‘Super Growth’...

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SMB Opportunity for Cybersecurity

Quickly and precisely build your TAM with the SMB prospects that have a clear need for your specific Cybersecurity...

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9 Sales Plays Using SMB Account Intelligence Data

Learn how SMB account intelligence gives you the high ground while executing each of these 9 GTM plays ...

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Account Intelligence Playbook

A guide to using Account Intelligence Data (AID) to unlock personalization and accelerate your go-to-market motion ...

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The Cloud Adopters in the Home & Trade Services Sector

Growing alongside eCommerce adoption within the largest SMB sector are needs for other cloud technologies and services ...

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GUIDE

Unlock The SMB Opportunity

Everyone talks about selling to the Enterprise, but what about selling to small to medium businesses (SMBs)? Do you know what the SMB..

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REPORT

The State of CRM Data Survey for SaaS Companies

The key to marketing success now and into the future requires teams to develop strategic personalization, reach each segment with..

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The Ugly Truth About SMB Data in Your CRM

The power of Cloud-based data collection, analysis and distribution are making dramatic changes in how B2SMB service providers engage..

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The Digital Lens for Understanding SMBs

D Score is a digital-centric metric for today’s inherently digital SMBs. D Score goes beyond one-dimensional firmographics..

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Signal Science for B2SMB Prospecting

For B2SMB solution providers, it simply hasn’t been possible to obtain highly granular information about most prospects—until..

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