Account Intelligence Playbook
A guide to using Account Intelligence Data (AID) to unlock personalization and accelerate your go-to-market motion when targeting SMBs.
Increasingly, B2SMB solution providers—companies that sell to small to mid-sized businesses—need to take a sales and marketing approach that enables deeper connections and drives greater revenue by adding true personalization across the digital buying journey.
The key to unlocking this level of personalization starts with knowing which accounts to target first, then building sales plays targeted at their specific needs.
To help you succeed at more effective account-first marketing, we designed this ebook for teams making the shift or looking to scale their ‘account-first’ efforts by outlining:
Our objective with this ebook is to provide you with the context for using account intelligence data to accelerate your go-to-market motion when targeting SMBs, and then capture your imagination with one of the sales plays that most applies to your business. Then, we’d be delighted to help you execute on it.
To unlock the promise of segmentation and personalization for your sales and marketing teams, start with account intelligence from BuzzBoard—the largest database for B2SMB solution providers to launch hyper-personalized marketing campaigns at scale.