BuzzBoard Demand Finding Increased Adoption With Account-First Marketing and Revenue Ops Teams
SAN FRANCISCO, August 19, 2021 – Data vendor in the sales and marketing intelligence space primarily serving large media and broadcast companies, with multi-year key account relationships, BuzzBoard now leverages its account-first demand generation offering, Demand to make inroads in the B2SMB SaaS sector.
Having deeply entrenched Insights, BuzzBoard’s pre-existing platform, with broadcast and print media sales and marketing teams, the company has now introduced Demand for marketing operations, revenue operations, and demand generation teams to enrich and expand their prospect databases and more readily deploy account based marketing initiatives at scale.
Demand comes out-of-the-box sporting deep integrations with CRM and marketing automation platforms such as Salesforce, Hubspot, Marketo, and Zendesk.
In addition, BuzzBoard also provides its one-of-a-kind, data science-centric consulting services to help companies identify their Ideal Customer Profile and build a comprehensive TAM by parsing thousands of available signals – digiographics – that the company curates and makes available through its Demand platform.
Since its introduction, Demand has been well received by SMB-focused B2B SaaS companies that seek to build and target a comprehensive prospect account list for the top-of-the sales funnel. BuzzBoard has successfully onboarded a rich roster of B2B SaaS clients, including unicorns, across fintech, field service management, and sales enablement, to name a few.
BuzzBoard is fueled by over 20 years of acquired intelligence on 30+ million small-to-medium businesses to help solution providers deeply understand their customers and build trusted relationships in today’s digital-first selling environment. BuzzBoard’s AI-powered intelligence engine powers account-based marketing and sales performance using its proprietary SMB signal stack and category classification system to identify, segment, and score the accounts with the highest revenue potential. With BuzzBoard account intelligence fueling CRM and marketing automation platforms with ideal customers, demand generation and sales teams now have the insights and recommendations they need to acquire and retain customers with highly personalized interactions at scale.