Watch On Demand
Recession-proof Your CRM Data
You’re wasting $$$ if your CRM data doesn’t measure up. Our research proves it.
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Create More Buzz with a High-Qualified Target Account List
Creating a list of qualified accounts is the most important step to any successful
account-based marketing campaign.
With BuzzBoard, you will be able to
Generate lists of best-fit SMBs that match your ideal customer profile.
Access data on over 30 million SMBs and filter by key purchase triggers (e.g. ad spend, technology usage, and revenue) to find SMBs that need your solutions.
Easily download or bulk import leads to your CRM of choice.
Enrich your CRM with new and up-to-date intelligence about your SMB customers
Identify customers that are a fit for cross-sell and upsell opportunities.
Identify at-risk customers and reach out before it’s too late.
The State of CRM Data 2022—our second annual survey with Modern Sales Pros—is now live! We published the report in a live readout with over 600 RSVPs!
In the words of one attendee, “we are carefully watching expenses. It feels like we are halfway in a recession.”
We’re already seeing the signs of economic contraction, and if you aren’t already, it’s likely you’ll soon be asked to deliver the same results with fewer resources.
The release of this report is timely for revenue leaders trying to navigate a new, pre-recessionary, economic environment.
Watch this analysis recording as we get into the weeds on key findings and actionable ways to squeeze maximum results from your CRM data in the face of increased belt-tightening
Discussion Topics
Key Takeaways
There is increased demand for signals that help sales teams prioritize by account. Organizations are increasingly turning to rich data to help them better characterize accounts within their TAM, and prioritize sales and marketing outreach to the best fit accounts that demonstrate the greatest need and promise to close the fastest.
Respondents who lacked account scoring data were twice as likely to suffer a loss of revenue and a loss of trust.
However, there is still a huge divide on how data can accelerate revenue-driving initiatives and current providers’ ability to deliver.
