Traditionally, manufacturing has depended mostly on in-person gatherings and events for customer proximity and has been slow in digital adoption. However, in recent times, brand awareness, both for lead generation and attracting talent, has become an imperative in the industry.

As per a research by the Content Marketing Institute and Content Profs, 41% of manufacturers have a documented content strategy—a significant leap from 21% the previous year.

As the industry opens its doors for agencies and technology resellers, the opportunity size makes it a strong contender for a growing SMB category.