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Weed Out Your Weakest Leads
Stop wasting valuable resources on the wrong accounts! Regardless of your organization’s size, learn how you can set up a robust account scoring model that will help your business expand by narrowing your revenue team’s focus to the accounts that will generate the greatest ROI.
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What You'll Learn
Problematic leads are as bad as weeds—they’ll use up your resources and diminish your ROI. Whether you’re investing in a garden or growing your org, maximizing the potential of your seeds is critical for growth. Account scoring can help you weed out your weakest leads and push your most viable leads to where they can receive the most care. Switch to account-first demand generation.
Account scoring is the process of sorting all the potential customers in rank order from the most to the least valuable. Regardless of your org’s size, account scoring will help your business expand by narrowing your rev team’s focus onto the accounts that will generate the greatest ROI for your org. Stop wasting valuable resources on the wrong accounts!
This session is designed for any leader in the sales world, but enterprises that sell to small and mid-sized businesses will especially love this content! Join BuzzBoard to learn how to extend that scoring model to include any number of some 6,400+ signals per account that draw on the target company’s digital footprint.
In this session, we’ll be diving into the following topics:
