Data science company that powers data-driven conversations announces Display Ad detection to help digital marketing companies identify and engage SMBs that invest in online marketing.
SAN FRANCISCO, Oct. 24, 2017 /PRNewswire/ —BuzzBoard, Inc. a data science startup that helps enterprise-level companies drive sales of their cloud-based advertising and technology solutions to SMBs, extends its suite of digital signals to include display ad activity and creative.
The Digital Display Ad module generates insights that marketers, strategists and salespeople can use to optimize campaigns within the $41.6 billion market for display advertising. The module surfaces a variety of useful metrics, including the number of ads run by digital format, ad impressions generated, as well as the identification of participating ad networks, publishers and other related technologies. Examples of the creative ads are also captured and displayed to better inform the SMB’s digital marketing strategy and tactics.
“Media and advertising companies offer many excellent digital marketing solutions that can help SMBs grow their business, however they often lack the ability to efficiently target and intelligently engage with only those SMBs who need what they sell,” said BuzzBoard CEO Umesh Tibrewal. “Our new Display Ad module will help marketers and sellers have meaningful conversations with prospects who are actively investing in digital marketing now. We’re very excited to see how we can help both our customers and the SMBs who need their help grow their respective businesses.”
BuzzBoard Display Ads joins an already impressive and extensive list of several thousand technology and digital signals available within BuzzBoard’s platform. BuzzBoard’s unique, insights-driven technology provides micro-targeting capabilities for prospecting, identifies upsell and cross-sell opportunities to grow existing customers, automatically monitors top accounts to increase retention, and generates compelling content that fuels customer engagement.
BuzzBoard uncovers data-driven insights about SMBs that drive more meaningful conversations for marketers and sellers, resulting in increased sales across the customer lifecycle. By applying data science and digital signals to the world’s most extensive collection of business intelligence about SMBs, BuzzBoard answers the most important question for marketers and sellers: why will my prospects and customers want to engage? BuzzBoard transforms unproductive sales interactions into customized opportunities to improve customer engagement, book more appointments and close deals faster. BuzzBoard is headquartered in San Francisco. For more information, please visit www.buzzboard.com.